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Saturday, July 26, 2008
Friday, July 25, 2008
Friday, July 18, 2008
Bringing Sexy Back!
I was chatting with a friend over dinner the other night about the growth of Sexy costumes in the Halloween Industry. We were discussing how Leg Avenue has kept their position as the leader in the category since the beginning. Much like BuyCostumes.com they had a key value proposition and also established their brand. I have yet to hear of a customer looking for a “disguise” or “Rubies” costume, but quite often I hear customers asking for Leg Avenue. Regardless if this was luck or a well planned strategy it worked. It will be interesting to see if licensed costumes change the game.
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