R/C cars with a new twist

I came across an interesting and new concept in "experience retail" Race Line Motor Works. A friend of mine told me about the concept today, and since I was in the area I decided to check out there new store at Mayfair Mall. Very cool, but not open yet. I have to say the concept is very interesting, and I thought it was unique, that is until I found the folks over at Build-A-Bear are in on the game too. I'm sure there is a battle looming, BAB might have the money, but from what I can tell Raceline has the heart.