Okay, a friend of mine turned me onto this site and I have to say I like it and hate it at the same time. Maybe hate is too strong of a word, but the best part of the model still manages to underwhelm me.What I like:
While it’s unclear how the company plans to capitalize on the growing use of pictures, video and other digital media by today’s consumers, there is an opportunity to create a private virtual album whereby users can manage all aspects of their “digital” memories.
What I don’t:
In their own words: Protect, preserve and share your home movie history. Okay, what will they do when their customer base dies off? Even Polaroid announced they will no longer make their namesake product (oh, shit). What I’m saying is its lights out for the old (non digital) formats of media storage (photos and video tape). Not good for a company who relies on this old media for their survival.
Summary:
Clearly there focusing on the dying market first – not good since it’s an established fact that as a company grows it is increasingly difficult to change focus (see the myriad of catalog companies who tried and failed to migrate online). Net-net – I wouldn’t bet on them capturing the real opportunity; online digital asset (memory) management. While it is quite possible they will pull something off, even something big, I still give them less than 50%/50% odds of doing so. I call this a golden turd...
While it’s unclear how the company plans to capitalize on the growing use of pictures, video and other digital media by today’s consumers, there is an opportunity to create a private virtual album whereby users can manage all aspects of their “digital” memories.
What I don’t:
In their own words: Protect, preserve and share your home movie history. Okay, what will they do when their customer base dies off? Even Polaroid announced they will no longer make their namesake product (oh, shit). What I’m saying is its lights out for the old (non digital) formats of media storage (photos and video tape). Not good for a company who relies on this old media for their survival.
Summary:
Clearly there focusing on the dying market first – not good since it’s an established fact that as a company grows it is increasingly difficult to change focus (see the myriad of catalog companies who tried and failed to migrate online). Net-net – I wouldn’t bet on them capturing the real opportunity; online digital asset (memory) management. While it is quite possible they will pull something off, even something big, I still give them less than 50%/50% odds of doing so. I call this a golden turd...
At least they're on You Tube!
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It can't get any better than this.
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